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   Web Strategy

Websites are the foundation of success in all aspects of marketing but building a website that clearly communicates your message and accomplishes your goals can be complicated. It is more than just looks. Defining a clear goal, managing the design and content creation, and measuring success are not small tasks.


Over the last 15 years I have been involved in every aspect of website strategy, planning, and development. In my early years I was coding HTML directly for small projects. More recently I have been involved in the entire process of managing agencies and creating large complex websites.

  • Create corporate web strategies and define goals
  • Specify features and functions
  • Choose and manage design firms
  • Develop information architecture
  • Drive content creation
  • Ensure proper implementation of SEO best practices
  • Integrate the site into existing sales and marketing programs
  • Drive traffic
  • Define and measure success