Building a website does not ensure people will come. Once you invest in your site and create the experience necessary to generate and educate prospects you need to let them know you are out there. Good SEO can be the best investment you make as it drastically decreases your cost per lead and has the potential to generate great PR opportunities. As traffic increases it is also important to take full advantage of your visitors. Creating offers and landing pages to drive registrations is the second and an equally important part of the equation.
- Research and select the keywords to attract the right audience
- Manage Google PPC & other campaigns to optimize spending and cost-per-lead
- Evaluate analytics to continually improve the user experience
- Customize your website content to come up in Google search results
- Create offers and tools to encourage registration